Official Rules





1.           Eligibility:   The State Farm “Muse Motorcycle Show Sweepstakes” (the “Sweepstakes”) is open to legal residents of the fifty (50) U.S. and the District of Columbia who are at least the age of majority in their state of residence at time of entry: 18 years of age in most states, 19 in Alabama and Nebraska, 21 in Mississippi.  Employees, officers and directors of State Farm Mutual Automobile Insurance Company (“Sponsor”) and The Marketing Arm Inc. (“Administrator”), collectively (“Sweepstakes Entities”) and State Farm independent contractor insurance and financial services agents and their staff and each of their respective parents, subsidiaries and affiliated companies, representatives, directors, officers, agents, divisions, dealers, affiliates, distributors, advertising and promotional agencies, employees and assigns,  and any entity which is involved in any aspect of the creation, production, operation, execution or fulfillment of the Sweepstakes (collectively “Released Parties”) and their immediate family members (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related to any of the above named entities, are not eligible to participate in Sweepstakes.  This Sweepstakes is subject to all applicable federal, state, local laws, rules and regulations. Void where prohibited or restricted by law, rule or regulation.  All interpretations of these Official Rules and decisions made by Sponsor relating to this Sweepstakes are final. 


By participating in this Sweepstakes, entrants: (a) agree to be bound by these Official Rules and by the interpretations of these Official Rules by Sponsor and by the decisions of Sponsor; (b) acknowledge compliance with these Official Rules; (c) represent and warrant that they  meet all the eligibility criteria set forth in these Official Rules; (d) agree to comply with any and all applicable federal, state and local laws, rules and regulations; and (e) agree to indemnify and hold harmless Sweepstakes Entities and Released Parties from and against any and all liability arising out of or relating in any way to entrant’s participation in Sweepstakes and to release all rights to bring any claim, action or proceeding against Sweepstakes Entities and Released Parties. This includes, but is not limited to, any and all claims, demands, damages and causes of action for personal injuries, exposure to infectious disease, illness, or death and/or damage to personal or real property, theft, loss or any other harm, suffered directly or indirectly from entrant’s participation in Sweepstakes or the receipt or acceptance, redemption, possession, use or misuse of the Prizes (hereinafter defined), and for any claim including claims based on defamation, publicity rights, invasion of privacy, copyright infringement, trademark infringement, or any other intellectual property related or other cause of action. 


2.           Entry Period: The Sweepstakes takes place between 9:00 a.m. Central Time (“CT”) on March 17, 2023 and 11;59 p.m. CT on March 18, 2023 (during the hours that the Motorcycle Show is open) (“Sweepstakes Period”). The Sponsor’s time clock will be the official time keeping device for this Sweepstakes.    



3.           Sweepstakes Overview: This Sweepstakes has a total of two (2) Winners. There will be one (1) random drawing conducted on or around March 20, 2023 from among all eligible entries received during the Sweepstakes Period.  


4.           To Enter: 


  • Enter at the Muse Invitational Motorcycle Show: To enter, entrant must: (i) attend the Muse Invitational Motorcycle Show taking place March 17 – 18, 2023 at the Denton Greater Arts Council in Denton, Texas (“Event”) during Event hours during the Sweepstakes Period; (ii) visit the State Farm booth at the Event (“Booth”); (iii) access the Sweepstakes application by using the specified tablet provided at the Booth for registering for the Sweepstakes; (iv) complete all required fields on the entry form; and (v) complete and submit the optional opt-in agreeing to receive one (1) entry into the Sweepstakes.. Only fully completed entry forms are eligible.  


  • Each entrant understands and agrees that Sponsor and/or Prize provider have the right, at their sole discretion, to disqualify and remove the entrant from any activity at any time without compensation if such person’s behavior at any point is uncooperative, disruptive, or may or does cause damage to person, property, or the reputation of Sponsor or Prize provider or otherwise violates the policies of the Sponsor or Prize provider. 


All information submitted by entrants is subject to, and will be treated in a manner consistent with, Sponsor’s Terms of Use and Privacy Policy accessible at: By participating in Sweepstakes, entrants hereby agree that Sponsor may collect and use their personal information in compliance with its Privacy Policy and acknowledge that they have read and accepted the Sponsor Privacy Policy.


There is a limit of one (1) entry per person per day. If it is suspected that an entrant submitted more than one (1) entry per day, only one (1) entry will be considered for that Entry Period, or Sponsor, in its sole discretion, may disqualify all of entrant’s entries.  In the event of a dispute over who submitted a winning online entry, the “authorized account subscriber” of the email account used to participate in Sweepstakes at the actual time of entry, will be deemed to be the entrant. It is the sole responsibility of the entrant to notify the Administrator in writing if the entrant changes his or her email address during the Sweepstakes Period. The “authorized account subscriber” for online entries is defined as the natural person who is assigned an email address by an Internet access provider, online service provider or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address. In the event a winning account selected is a joint account, a total of one (1) Prize will be awarded in the name of the first-named account holder. Proof to Sponsor’s satisfaction of being the authorized account subscriber may be required by Sponsor.  


All entries submitted in compliance with these Official Rules and not disqualified are considered “Eligible Entries”. Entries that are not in compliance with these Official Rules will be disqualified at Sponsor’s sole and absolute discretion. All entries become the sole and exclusive property of Sponsor. Entries will not be returned, and receipt of entry will not be acknowledged. Proof of entry will not be deemed to be proof of receipt of entry by Sponsor. 


5.           Odds: The odds of becoming a Sweepstakes Winner depend on the total number of Eligible Entries received during the Sweepstakes Period. 


6.           Prizes: Each of the two (2) Winners will get a choice of ONE of the following, each a (“Prize” and collectively “Prizes”): 


  • One (1) pair of black leather heated gloves with an approximate retail value (“ARV”) of $250.00;


  • One (1) saddlebag with shock-cutaway with an ARV of $250.00; OR 


  • One (1) black leather motorcycle jacket with an ARV of $250.00. 


The total ARV of all of the Prizes to be awarded is $500. The ARVs are subject to change based on current market conditions at time of Prize fulfillment. Any difference between the ARVs and the actual values, if any, will not be awarded. 



7.           Publicity Release: By participating in Sweepstakes, each Winner grants to Sponsor, and its representatives, affiliates, licensees and assigns, the right and permission to record, film, videotape and photograph the Winner (“Images”). These Images will be owned by Sponsor. Sponsor and each of its designees shall have the right to use, re-use, reproduce, publish, display, exhibit, distribute, edit, adapt, post, stream, copy and exploit such Images, and all elements embodied therein, including any names, likenesses, address, voice, conversation, biographical and Prize information and any other attributes of Winner, individually or with others, in whole or in part, in conjunction with other material, if any, in any and all media now known or hereafter devised, for the purpose of trade, advertising, publicity, promotion, or a Sweepstakes Winner List or any other lawful purpose whatsoever, in perpetuity, throughout the world, without additional compensation, consideration, notification or permission, except where prohibited by law. 


8.           Winner Selection and Notification:  There will be two (2) Winners selected in random drawing from among all of the Eligible Entries as specified in Section 3 herein by Sponsor’s independent judging agency, Administrator. Administrator will attempt to contact the potential Winners via the telephone number provided at time of entry and by entering the Sweepstakes the entrant hereby grants permission to be contacted via telephone. No messages will be left on answering machines or voicemail systems. If a potential Winner cannot be reached directly and/or does not meet the eligibility requirements, the potential Winner will be disqualified, and an alternate potential Winner will be selected in a random drawing from among all of the remaining applicable Eligible Entries.  Sweepstakes Entities are not responsible for false, incorrect, changed, incomplete or illegible contact information or other unsuccessful attempts to notify potential Winners.    


9.           Winner Verification: To be eligible to be declared a Winner and to receive the Prize, the potential Winners must sign and return to Sponsor and/or Administrator, within two (2) days of issuance of  such documentation from Administrator or Sponsor an Affidavit of Eligibility and Liability and Publicity Release that: (a) releases  Sweepstakes Entities and Released Parties from any and all liability, loss, claims, demands, and causes of action for exposure to infectious disease, illness, personal injuries or death and/or damage to personal or real property, theft, loss, or any other harm suffered directly or indirectly from potential Winner’s participation in Sweepstakes, including, but not limited to, traveling to, preparing for and/or participating in any Prize related activity, or the acceptance, possession, or use or misuse of any Prize; and (b) except where prohibited by law, grants Sweepstakes Entities and Released Parties the right to use  potential Winner’s name, picture and/or likeness, or biographical information or voice for trade, advertising and publicity purposes, in any media now known or hereafter devised, throughout the world, in perpetuity, without additional compensation or consideration or notification. Entry into Sweepstakes constitutes agreement to sign such release. If a potential Winner does not sign this release and return it within the time frame specified, the potential Winner may be disqualified, and the Prize forfeited. When such documentation is properly executed and providing potential Winners are otherwise in compliance with the Official Rules, potential Winners will each be determined to be a Sweepstakes winner (“WinnerorWinners”). 


Winners must also complete any additional legal documents provided by Administrator or Sponsor with respect to the Prizes and return them as instructed within the time frame specified or Winner may forfeit Prize at Sponsor’s sole discretion. If a potential Winner is unable to participate in or accept the Prize or any portion of the Prize for any reason, Sponsor will have no further obligation to the potential Winner. Prize or Prize documents returned as undeliverable will result in forfeiture of Prize. Sponsor expressly reserves the right to delay the announcement of the Winners for any reason Sponsor deems necessary. In addition, Sponsor reserves the right to select an alternate Winner in the event that any potential Winner fails to comply with these Official Rules or fails to execute the documentation within the time frame specified. 


By participating in Sweepstakes, Winners acknowledge that Sweepstakes Entities have not and will not obtain or provide insurance of any kind relating to the Prizes and that Winners will be responsible for obtaining and paying for any form of insurance relating to the Prizes that Winners deem appropriate.   


10.           Prize Terms: Prizes will be fulfilled within 4-6 weeks after winners are confirmed, but subject to change in Sponsor’s sole discretion. If for any reason any Prize is unavailable or any Prize or related event is delayed, cancelled or postponed, or for any other reason, Sponsor reserves the right to modify the Sweepstakes in its sole discretion and award a substitute Prize, or portion of Prize, of comparable or greater value as set forth in these Official Rules. No substitution, transfer, assignment or cash equivalent of the Prize, or any portion thereof, is permitted by a Winner. Sweepstakes Entities shall have no responsibility or obligation to a Winner who is unable or unavailable to, or who does not for any reason, accept or utilize the Prize. All Prize details not specified in these Official Rules will be determined by Sponsor’s in its sole and absolute discretion. The Sweepstakes Entities are not responsible for and will not replace any lost, mutilated or stolen Prizes or any Prize that is undeliverable or does not reach the Winner because of an incorrect or changed address. All costs and expenses not specifically listed above as part of the Prizes, including, without limitation; any service fees or any equipment to be used in connection with the Prizes, are solely Winner’s responsibility. PRIZES ARE PROVIDED “AS IS”. ENTRANTS ACKNOWLEDGE THAT SWEEPSTAKES ENTITIES AND RELEASED PARTIES HAVE NEITHER MADE NOR ARE IN ANY MANNER RESPONSIBLE OR LIABLE FOR ANY WARRANTY, REPRESENTATION OR GUARANTEE, EXPRESS OR IMPLIED, IN FACT OR IN LAW, RELATIVE TO THE PRIZES AND ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTIAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS. Prizes pictured in online, television, print advertising, and other Sweepstakes materials are for illustrative purposes only.  Arrangements for the fulfillment of the Prizes will be made by Administrator and/or Sponsor.  


11.           Taxes: All Winners with Prize values of $600 or over must supply Sponsor and/or Administrator with their social security number. An IRS Form 1099 will be issued in the name of Winner for the actual value of the Prize awarded if the actual value of Prize is $600 or over. All federal, state and local taxes, and any other costs and expenses associated with acceptance or use of Prize not specifically provided for in these Official Rules are solely the Winner’s responsibility. 


12.           General Terms: Sweepstakes Entities and Released Parties are not responsible if the Event or the Sweepstakes cannot take place, or if any Prize cannot be awarded due to delays, interruptions or failures due to acts of God, war, natural disasters, weather, acts or threats of terrorism, strikes, lockouts, labor disputes, work stoppages, fire, epidemic, pandemics (including, but not limited to, COVID-19 and any deviation thereof), acts of government, or other events outside of the reasonable control of Sweepstakes Entities. If, for any reason Sweepstakes is not capable of running as planned, including, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the reasonable control of Sweepstakes Entities, which, in Sponsor’s sole determination, corrupts or affects the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, or suspend Sweepstakes or any part of the Sweepstakes. If Sweepstakes or any part of the Sweepstakes is terminated or modified prior to the closing date of the Sweepstakes, notice will be posted on if time permits and the Prizes will be awarded to Winners to be selected in a random drawing from among all of the remaining uncorrupted, applicable Eligible Entries received prior to any such event, or in any manner that is fair and equitable as determined by Sponsor in its sole discretion.  Sponsor reserves the right to modify and amend these Official Rules from time to time during Sweepstakes for clarification purposes. Failure by Sponsor to enforce any term of these Official Rules shall not constitute a waiver of that provision. 


Sweepstakes Entities assume no responsibility for and will disqualify entries that are: stolen, late, lost, illegible, incomplete, invalid, unintelligible, altered, tampered with, unauthorized, fraudulent, damaged, destroyed, delayed, misdirected, not received, postage due mail entries, or that have incorrect or inaccurate entry information, whether caused by any of the equipment or programming associated with or utilized in the Sweepstakes, or by any human, mechanical or electronic error that may occur in the processing of the entries in Sweepstakes, or other errors appearing within the Official Rules or in any Sweepstakes related advertisements. Sweepstakes Entities assume no responsibility for electronic communications that are undeliverable as a result of any form of active or passive filtering of any kind, or insufficient space in entrant’s email account to receive email messages, or for any other reason beyond the reasonable control of Sweepstakes Entities. Sweepstakes Entities assume no responsibility for any  typographical or other error in the printing of the offer, administration of Sweepstakes, errors in processing entries, identifying the Winners, in the announcement of the Prizes and Winners, and the delivery of the Prizes, any problems or technical malfunction of any telephone network or lines, mobile phone, computer systems, online systems, servers or providers, computer equipment, software, failure of any email or players on account of technical problems or traffic congestion on the Internet or on any website, or any combination thereof, including, without limitation, any injury or damage to entrant’s or any other person’s computer system/software or mobile phone or other portable electronic device related to or resulting from participation or downloading any materials in Sweepstakes. Entries must not include material that is harmful to other users of the website or social media platform such as viruses, trojan horses or other technologies that could adversely impact the Sweepstakes. Use of any device to automate or subvert entry is prohibited and any entries received by such means will be void. No software-generated, robotic, programmed, script, macro or other automated entries are permitted, and any entries received by such means will be void. Sponsor reserves the right in its sole discretion to disqualify any person they suspect or find: (i) to have used a software generated, robotic, programmed, script, macro or other automated  entry; (ii) to have tampered with the entry process or the operation of Sweepstakes; (iii) to be acting in a disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person; (iv) to display behavior that will bring such Winner or Sweepstakes Entities into disgrace, negative or adverse public attention, and/or public disrepute, contempt, scandal or ridicule; (v) to have provided inaccurate information on any legal documents submitted in connection with Sweepstakes; or (vi) to be acting in violation of these Official Rules.  ANY VIOLATION OF THESE OFFICIAL RULES BY A WINNER WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS A WINNER OF THE SWEEPSTAKES AND ALL PRIVILEGES AS A WINNER WILL BE IMMEDIATELY TERMINATED.  


13.           Disputes/Choice of Law: Except where prohibited, each entrant agrees that: (i) all issues and questions concerning these Official Rules shall be governed by Illinois law without giving effect to any principles of conflicts of law of any jurisdiction; (ii) any and all disputes, claims and causes of action at law or in equity arising out of or relating to this Sweepstakes or any Prize awarded shall be (a) resolved individually, without resort to any form of class action; and (b) filed only in the state or federal courts situated in McLean County, Illinois State and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such disputes, claims or causes of action; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees; and (iv) under no circumstances will any entrant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental, special, consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.




14.           Request for Names of Winners and Official Rules: All requests for a copy of the Official Rules and for the names of the Winners (first name and state) must be made by May 18, 2023. Vermont residents may omit return postage if requesting a set of Official Rules. For the names of the Winners and/or Official Rules: (i) send a self- addressed stamped envelope to: “State Farm Muse Motorcycle Show Sweepstakes”, #140 233 Rock Road, Glen Rock, NJ 07452; and (ii) write, as applicable, “Winners List” or “Official Rules” on the lower left-hand corner of the envelope.  

15.           Sponsor:  State Farm Mutual Automobile Insurance Company, One State Farm Plaza, Bloomington, IL 61710. State Farm is in the business of insurance and financial products and services.

16.           Administrator and Prize Provider: The Marketing Arm Inc., 1999 Bryan Street, Suite 3200, Dallas, TX  75201.